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Web Site Copywriting

The Copywriting Sweatshop - SEO Anyone?

I’m contacted by a lot of potential clients looking for articles written about a variety of subjects. They want lots of articles with an SEO build so they can fill up their Web site and attract surfers. Basically filler material.
What good is filler material to the reader if it’s written haphazardly and doesn’t address what [...]

Emotional Branding of the High Tech World

In the Simon Says column of the April 28, 2008 Brandweek magazine, Simon Sinek offers up the opinion that Advertising Agencies are making the purchasing decision too complex.
His statement, "They [marketers] can help reduce the need to think too hard by communicating the core beliefs of a brand so that we can just let the [...]

Is Your Copywriting Broken? Freshen Up Your Marketing Materials.

I was reading a commentary by Cameron Sturdevant from the April 7th issue of eWeek, "If it ain’t broke, do fix it," about how old technology, even thought it seems to work fine, can be interfering with productivity and security. Well, what about the copywriting on your Web site, brochures and other marketing materials? When was [...]

Organize Your Web Site for Customer Satisfaction

You’ve got a great idea for your company’s Web site. You can envision a magnitude of  pages with hordes of information about you, your company, what you’ve done, how you did it and with whom — WAIT — hold that thought. Who are you creating this Web site for?
Your customers of course!
So rethink your Web [...]