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Freelance Copywriter

An Example of Trying to Be Too Green: Sprint

Here’s a great example of what I’m talking about. http://www.sprintenterprise.com/sprintingreen/?id9=Email_0708lnlcustomer_green. Sprint is turning "Being Green" into a marketing program. And they even ask for input from customers on how they should be environmentally responsible. Here are the options.

Reduce our carbon footprint
Offer environmentally-friendly wireless devices
Expand our wireless device [...]

Is Your Copywriting Broken? Freshen Up Your Marketing Materials.

I was reading a commentary by Cameron Sturdevant from the April 7th issue of eWeek, "If it ain’t broke, do fix it," about how old technology, even thought it seems to work fine, can be interfering with productivity and security. Well, what about the copywriting on your Web site, brochures and other marketing materials? When was [...]

The Last Lecture - Achieving Your Childhood Dreams

I know this is a bit off topic. But after seeing a preview of Diane Sawyer’s “The Last Lecture: A Love Story for Your Life” that will air tonight on ABC Wednesday, April 9th, 10pm/9 CST, I had to respond to it.
It hits home, very close to home. I lost my father to what most [...]

Organize Your Web Site for Customer Satisfaction

You’ve got a great idea for your company’s Web site. You can envision a magnitude of  pages with hordes of information about you, your company, what you’ve done, how you did it and with whom — WAIT — hold that thought. Who are you creating this Web site for?
Your customers of course!
So rethink your Web [...]

Keep Your Marketing Message Honest

A very important fact to keep in mind when deciding how to present your product or service to the market place is to keep your message honest. Especially when you’re dealing with healthcare, medical and pharmaceutical markets.
Airborne Health, Inc. that markets Airborne, an over the counter cold remedy, made just that mistake. Now they are [...]

The Blog: Write a Column Anyone?

Remember newspapers? Magazines? Some of us still read those anachronisms because we like the feel of holding onto something, the rustle of paper when we turn the page, the smell. Yeah, the smell. It’s a very interactive experience sitting down to read a book, newspaper or magazine. We’re going to need smell-o-vision for our digital [...]

Diversify Your Marketing Tactics

Marketing is as much an art form as it is a science. As an industry we’ve found ways to collect data, analyze it and act upon it to some degree of success, yet some demographics and products pose considerable challenges as they defy the expected results.
This keeps us scratching our heads and coming up with [...]