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Direct Response

Keep Your Email Message in Precise Focus

I’m a big believer in the written word. Regardless of how social media is changing PR and marketing, a quality direct response sales letter will still sway the reader. But, even with the CAN-SPAM law in effect, we still get more emails than we can handle on a daily basis, so to grab the reader’s [...]

Is Social Media Making Direct Response Irrelevant?

Has social media got you down? If you are a member of the direct response marketing community you may be feeling the pinch from the pull of social media as companies shift more of their marketing budget to Facebook, LinkedIn, MySpace and other social media outlets.
But don’t despair. This to shall pass as Integrated Marketing [...]

American Express/Delta Skymiles Direct Mail Blunder

OK, I admit my wife and I are not the most frequent flyers. On average we take one plane trip each year and this usually involves a family event. So we don’t rack up the frequent flyer miles that other folks do, yet we still get lots of direct mail promotional material nonetheless.
Well, yesterday we [...]