Copywriting
Keep Your Email Message in Precise Focus
Sunday, July 11th, 2010I’m a big believer in the written word. Regardless of how social media is changing PR and marketing, a quality direct response sales letter will still sway the reader. But, even with the CAN-SPAM law in effect, we still get more emails than we can handle on a daily basis, so to grab the reader’s [...]
Paid Blogging: What’s the Problem? Is it Ethical?
Friday, October 23rd, 2009What’s all the hoopla about paid blogging? Is it good for business? Is it ethical? Should it be policed by the Big Brother of the Internet, Google? Lots of ideas and opinions are running around as how to view paid blogging. Here’s a quick rundown as we look at the pros and cons of compensating bloggers to review products and services.
The Copywriting Sweatshop – SEO Anyone?
Tuesday, August 12th, 2008I’m contacted by a lot of potential clients looking for articles written about a variety of subjects. They want lots of articles with an SEO build so they can fill up their Web site and attract surfers. Basically filler material. What good is filler material to the reader if it’s written haphazardly and doesn’t address [...]
Are We Going Too Green?
Monday, July 14th, 2008It seems that every other commercial or advertisement we see these days has the message, "We’re Going Green." Well, that’s getting old fast. Shouldn’t it be expected that companies be environmentally responsible? Because face it, they live here too. If not in the USA, they still live on the same planet the rest of us [...]
Is Your Copywriting Broken? Freshen Up Your Marketing Materials.
Monday, April 28th, 2008I was reading a commentary by Cameron Sturdevant from the April 7th issue of eWeek, "If it ain’t broke, do fix it," about how old technology, even thought it seems to work fine, can be interfering with productivity and security. Well, what about the copywriting on your Web site, brochures and other marketing materials? When was [...]
The Last Lecture – Achieving Your Childhood Dreams
Wednesday, April 9th, 2008I know this is a bit off topic. But after seeing a preview of Diane Sawyer’s “The Last Lecture: A Love Story for Your Life” that will air tonight on ABC Wednesday, April 9th, 10pm/9 CST, I had to respond to it. It hits home, very close to home. I lost my father to what [...]
Organize Your Web Site for Customer Satisfaction
Tuesday, April 8th, 2008You’ve got a great idea for your company’s Web site. You can envision a magnitude of pages with hordes of information about you, your company, what you’ve done, how you did it and with whom — WAIT — hold that thought. Who are you creating this Web site for? Your customers of course! So rethink [...]
Keep Your Marketing Message Honest
Monday, March 24th, 2008A very important fact to keep in mind when deciding how to present your product or service to the market place is to keep your message honest. Especially when you’re dealing with healthcare, medical and pharmaceutical markets. Airborne Health, Inc. that markets Airborne, an over the counter cold remedy, made just that mistake. Now they [...]