• Home
• SEO Copywriting
• Social Media
• Engage Your Audience
• Direct Response
• Philosophy
• Samples

Blogging

Jumping into Social Media Marketing? Look for the Influencers

Social influence is a key factor when it comes to marketing. It doesn’t matter if you are using traditional channels or not. Influence is what drives a person to choose one car manufacturer or fast food restaurant over another. Social Media Marketing which targets online influence is the wave of now.
With that in mind, inbound [...]

Paid Blogging: What’s the Problem? Is it Ethical?

What’s all the hoopla about paid blogging? Is it good for business? Is it ethical? Should it be policed by the Big Brother of the Internet, Google? Lots of ideas and opinions are running around as how to view paid blogging. Here’s a quick rundown as we look at the pros and cons of compensating bloggers to review products and services.

Is Social Media Making Direct Response Irrelevant?

Has social media got you down? If you are a member of the direct response marketing community you may be feeling the pinch from the pull of social media as companies shift more of their marketing budget to Facebook, LinkedIn, MySpace and other social media outlets.
But don’t despair. This to shall pass as Integrated Marketing [...]

The Blog: Write a Column Anyone?

Remember newspapers? Magazines? Some of us still read those anachronisms because we like the feel of holding onto something, the rustle of paper when we turn the page, the smell. Yeah, the smell. It’s a very interactive experience sitting down to read a book, newspaper or magazine. We’re going to need smell-o-vision for our digital [...]