Branding Strategy
Paid Blogging: What’s the Problem? Is it Ethical?
Friday, October 23rd, 2009What’s all the hoopla about paid blogging? Is it good for business? Is it ethical? Should it be policed by the Big Brother of the Internet, Google? Lots of ideas and opinions are running around as how to view paid blogging. Here’s a quick rundown as we look at the pros and cons of compensating bloggers to review products and services.
Emotional Branding of the High Tech World
Monday, July 21st, 2008In the Simon Says column of the April 28, 2008 Brandweek magazine, Simon Sinek offers up the opinion that Advertising Agencies are making the purchasing decision too complex. His statement, "They [marketers] can help reduce the need to think too hard by communicating the core beliefs of a brand so that we can just let [...]
An Example of Trying to Be Too Green: Sprint
Monday, July 14th, 2008Here’s a great example of what I’m talking about. http://www.sprintenterprise.com/sprintingreen/?id9=Email_0708lnlcustomer_green. Sprint is turning "Being Green" into a marketing program. And they even ask for input from customers on how they should be environmentally responsible. Here are the options. Reduce our carbon footprint Offer environmentally-friendly wireless devices Expand our wireless device recycling efforts Ensure that our [...]
Are We Going Too Green?
Monday, July 14th, 2008It seems that every other commercial or advertisement we see these days has the message, "We’re Going Green." Well, that’s getting old fast. Shouldn’t it be expected that companies be environmentally responsible? Because face it, they live here too. If not in the USA, they still live on the same planet the rest of us [...]