Archive for July, 2010
Jumping into Social Media Marketing? Look for the Influencers
Wednesday, July 28th, 2010Social influence is a key factor when it comes to marketing. It doesn’t matter if you are using traditional channels or not. Influence is what drives a person to choose one car manufacturer or fast food restaurant over another. Social Media Marketing which targets online influence is the wave of now.
With that in mind, inbound [...]
What TV Commercials Catch Your Ear, or Eye?
Friday, July 23rd, 2010Shoot the Gap, Shoot the Gap! Well, I learn something new everyday. Being that I’m a defensive driver I never knew that shooting the gap meant to scoot into the space between 2 slightly non-parallel vehicles so you can pass them. I guess I missed those teenage years. Or, maybe I’m just that conservative driver like the folks in the commercial?
Keep Your Email Message in Precise Focus
Sunday, July 11th, 2010I’m a big believer in the written word. Regardless of how social media is changing PR and marketing, a quality direct response sales letter will still sway the reader. But, even with the CAN-SPAM law in effect, we still get more emails than we can handle on a daily basis, so to grab the reader’s [...]