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The Joy of Marketing
By admin | June 30, 2009
Marketing can be rather fun, especially if you look at the process as being a matchmaker for couples as opposed to selling snake oil. (Then again there may be good snake oil that may have medicinal properties, but I wouldn’t prescribe any, and hopefully the snakes won’t blame me for saying so.)
The stereotypical evil snake oil salesman of old would sell anything to anybody. But I prefer the road of integrity. What does the product or service offer and who would be the best fit? Just like there is someone for everyone in the dating scene, there is someone for just about any product or service. The trick is finding it; or, finding a niche market for the product that the original intent hadn’t realized.
And this can be done truthfully and strategically without resorting to trickery. Because a “lemon-ny” product or service will have an extreme public relations backlash, particularly with the easy dissemination of information throughout the Internet.
Happy couples or happy customers – the proof will show in the bottom line. And there is a tremendous amount of satisfaction seeing that a product or service is being used effectively or with enjoyment by customers that truly purchased what they were looking for.
Topics: Freelance Copywriter |