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Organize Your Web Site for Customer Satisfaction
By admin | April 8, 2008
You’ve got a great idea for your company’s Web site. You can envision a magnitude of pages with hordes of information about you, your company, what you’ve done, how you did it and with whom — WAIT — hold that thought. Who are you creating this Web site for?
Your customers of course!
So rethink your Web site strategy and think intuitively about what your site visitors want to achieve; why they came to your site and what information they’re looking for.
Remember you only have a few seconds to capture their attention enough so they’ll keep visiting and not go searching elsewhere. Create a site map that will allow them to find the information they need as quickly as possible. Don’t make them work for it. Our overloaded, fast-paced brains don’t want extra work, especially when surfing the Net.
Have a small Web site? Put it all out on the table. Make sure the navigation is easy to understand - short and to the point.
Have a larger site in mind? Also keep the navigation simple with short descriptive titles, but make sure you don’t have information deeper than 3 clicks. It’s been statistically proven that information greater than 3 clicks deep will get lost in the shuffle and your Web site visitors will be lost also.
Lost visitors tend to find other sites to visit.
So, as creative as you want to make your Web site to look, keep your customer in focus.
Believe it or not, a Freelance Copywriter who specializes in writing for Web sites can give you a hand when it comes time to create a layout for your Web site. Working solo,or in tandem with your Web Designer or Web Developer, give your Freelance Copywriter an opportunity to provide some input into the overall layout and feel of your site.
Topics: Copywriting, Freelance Copywriter, Web Site Copywriting |